Web Site, Sustainability Report, Cause-Related Marketing, Overall Interactive Presence
Our relationship began in 2012, when Kroger, the country’s largest supermarket chain, needed help strategizing, branding and designing their sustainability efforts. Since then, not only have we produced sustainability reports each year, we’ve helped Kroger with a variety of projects, greatly improving Kroger’s interactive presence. Building on their current brand, we created an expanded design system marked by a warm and homemade feel, centered around food, that would be used across all of Kroger’s sustainability collateral and would appeal to their many associates, customers, vendors and investors. We utilized this new look and feel to produce a new corporate web site and several other interactive sites that all serve different purposes.