KAR Global (NYSE: KAR) hired C&C in 2019 to create a web site that reflects their corporate story and highlights their brands. They are a technology-driven, innovative, Fortune 500 company in the wholesale automotive sector. It was important to them to elevate the KAR brand, but also tie in the family of well-known industry brands. C&C achieved KAR’s vision by creating an engaging home page that draws in the viewers and highlights all of KAR’s brands and its organization that also showed all their brands and the unity of the organization.
It was also extremely important to create a strong media center as a quick, easy place to grab information. That section of the site provides a complete story about who KAR is from units of business, culture, technology, leadership documents, press kits, logos, images and videos. Our work with KAR is ongoing as we are also partnering on the Canadian ADESA site.
