City of San Jose Office of Economic Development

Branding, Website and Corporate Communications Materials

The City of San Jose’s Office of Economic Development needed help in attracting businesses, residents and creative talent to the Silicon Valley region. Seeking to distinguish itself from the well-known cities to its north, we created a brand persona that coupled a new visual identity with a more distinct voice to speak to the bright future of opportunity and ambition that embodies the city. Applying this to signage, maps, banners, brochures and advertising builds frequency and familiarity, while the website provides access to useful tools and more in-depth information making it easier for each group to obtain the information they need to call San Jose home.