From positioning refinement and tagline creation to logo design and graphic standards development, Curran & Connors translates branding strategies into verbal and visual identity components that can enhance brand image and shift brand perceptions. After gaining an in-depth understanding and insight into a brand and the challenges it faces, we help clients define and consistently present their brand image and core messages throughout all of their communications materials.
Case Studies: (click logo to view)
After several acquisitions that grew the company, Tower Group called upon Curran & Connors to update its brand identity to help bring it in line with their current business model and size. We conducted internal management interviews and a competitive analysis, and based upon the conclusions, the brand was refreshed and reinvigorated with subtle yet significant changes to its visual identity and corporate positioning. The refreshed brand was codified with an updated brand standards guide and implemented across a range of materials from the annual report and PowerPoint template to investor fact sheets.
Following a private equity buyout, American Stock Transfer & Trust Company rebranded as AST with a new positioning strategy, visual identity and tagline that were formalized in a brand standards guide. The brand was rolled out across all business materials including the Web site, trade show booth, capabilities brochures, eCards and newsletters.
From the refinement of brand communication strategy through the rejuvenation of brand visuals to the development and implementation of a coordinated brand marketing campaign, Curran & Connors provided the guidance, creativity and project management needed to ensure the successful rebranding of Rosenthal & Rosenthal.
In a continuously changing environment, you need clear and consistent visual communications to break through. Curran & Connors connects the creative resources of a national firm with the know-how and personal service of a local agency to develop communications design solutions that achieve your goals.