Brand Identity

After producing American Community Bank’s first annual report in 2007, Curran & Connors was called upon to help the bank reposition and re-brand the company. The “Inspired Banking” tagline was developed based on an assessment of core competencies and the competitive marketplace. We also delivered a new logo, brand standards composite, corporate brochures and print advertising campaign.

When The Coca-Cola Company needed to improve internal communications with employees and distributors about their efforts to integrate diversity into their business strategy, they called upon Curran & Connors for help. We developed a new logo and progress report for their high-visibility “Diversity as Business” program. Additionally, we assisted Coca-Cola with a diversity education initiative by publishing a quarterly newsletter and event program guides for their Diversity Speaker Series.

Quanta, an international reinsurance and specialty insurance company, engaged Curran & Connors to develop a fully integrated branding campaign. The program consisted of the following components: brand communication prioritization, positioning statement, tag line, brand architecture, logo optimization, brand identity standards guide and brand marketing materials.

From the refinement of brand communication strategy through the rejuvenation of brand visuals to the development and implementation of a coordinated brand marketing campaign, Curran & Connors provided the guidance, creativity and project management needed to ensure the successful rebranding of Rosenthal & Rosenthal, a 70-year-old factoring and finance company.

Sealed Air, a Fortune 500 commercial packaging company and annual report client, turned to Curran & Connors to advise and assist them on the introduction of a retail line of environmentally friendly, disposable bakeware and servingware products. Our branding effort resulted in naming of the product “blueware” to help enhance consumer appeal and communicate its unique biodegradable properties. We designed the blueware logo and developed the brand’s marketing materials, including label/packaging design, sales literature, trade-show booth and in-store display unit in preparation for its market launch.