- Capital City Bank Group, Inc.
Capital City Bank needed to raise brand awareness for their six Macon, GA locations. To reemphasize their financial strength in an unstable economic market, we launched our campaign on the theme “Here today, tomorrow, for service and for you, the client.” The campaign was executed through local print outlets and strategically placed billboard advertising.
- Cedar Shopping Centers, Inc.
For many years, Cedar Shopping Centers ran advertising solely for the purpose of finding tenants for its properties. But they had a greater need: to reach potential investors too. However, they had only a limited budget to work with. Curran & Connors created an ad campaign that appealed to both of Cedar’s key audiences and reallocated the media budget in a more balanced fashion to reach both audiences effectively.
- Faegre & Benson LLP
A legal power in the Rocky Mountains and Midwest, Faegre & Benson was looking to build brand recognition on a national scale. Curran & Connors developed a national media plan that targeted the in-house/general counsel at middle-market firms and negotiated favorable rates, premium positioning and optimal frequency for Faegre & Benson advertising.
- Rosenthal & Rosenthal, Inc.
For Rosenthal & Rosenthal, Curran & Connors developed a media plan that focused on building awareness among Rosenthal & Rosenthal’s proven referral sources, accountants and lawyers.
- United American Healthcare Corporation (UAHC)
Curran & Connors developed an integrated program of direct mail, print, radio and TV advertising designed to generate interest in the UAHC Gold Plus Medicare Advantage health plan. It was a regional ad campaign (Memphis, TN) that ran for six months. Because the TV spots had an 800 number listed for viewers to call for information, we were able to secure lower-cost “direct response” TV spots and stretch the UAHC ad budget further.
Advertising
From concept creation to copy development and layout design, our print and interactive advertising creates interest and communicates effectively with specific audiences. In addition, we offer audience identification and prioritization as well as media targeting and purchase negotiation.
